It’s impossible to ignore the tidal wave of excitement—and hype—surrounding generative AI. This revolutionary technology has captured the imagination of boardrooms and the public alike, and for good reason. Its ability to create novel content and interact in natural language is genuinely transformative.

However, in our rush to embrace the new, we are at risk of developing a peculiar form of "AI amnesia," forgetting the powerful, proven AI tools that have been quietly driving value in the industrial sector for decades.

The current narrative often treats AI as if it began in 2023. At ARC Advisory Group, we find it crucial to remind our clients that AI is not new to industry; it has simply evolved. For years, we have intentionally used the broader term "industrial AI" to reflect the diverse collection of analytical and machine learning techniques that have been optimizing processes, predicting failures and ensuring quality long before anyone asked a chatbot to write a poem.

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